CELEBRATING ​ARTS, CULTURE, ​AND COMMUNITY

Oakland First Fridays began as a spontaneous street festival in 2012, and has since has become a Bay Area phenomenon. Every month five blocks of Telegraph Avenue are closed to traffic, and up to 30,000 people come downtown for art, performance and food to celebrate Oakland’s diversity and creativity. It’s an incubator for artists and businesses and a driver of Oakland’s economy.

Since 2013, it’s been produced by the nonprofit Koreatown Northgate Community Benefit District (KONO).

It’s a free event and relies heavily on sponsors and donors to keep the magic happening.

Social Media Audience:

18,500+ ​33,500+​

40K 20k 7k+

Monthly Attendees

Average Monthly Site Visitors

Newsletter Subscribers

Demographics:

Location

SF Bay Area 18.1%

Oakland ​47.6%

Age

Gender

Other

33%

Sponsor Levels

Corporate Sponsorship -

$10,000 - $40,000

General Sponsorship -

$5,000 - $20,000

Small Business Sponsorship -

$ 1,000 - $10,000

Cannabis Sponsorship -

$1,500 - $5,000

Community Sponsorship -

$500 - $1,000

KONO Lounge Sponsorship -

Inquire

Sponsor Perks

• Sponsor logo in exclusive social media blast
  
• Sponsor logo on Oakland First Fridays website
  
• Sponsor logo in Oakland First Fridays newsletter
  
• 10x10 festival booth space
  
• Day of festival social media shoutouts
  
• Exclusive social media blast
  
• Live Instagram/Facebook story from event
  
• DJ Shout outs throughout the event.
  
• Banner ad on OakFF website for two weeks
  

• Newsletter piece about sponsor
  
• Sponsor banner at main festival entrance
  
• Sponsor logo featured on web site
  
• Exclusive branding and signage on Health Zone
  
• Tent, chairs and power generator for booth
  
• Sponsor-branded feather banners within festival
  
• Sponsor collateral given out at festival entrance
  
• Sponsor-branded arch at festival entrance
  
• Upgrade to 10x20 festival booth

Social Impacts of First Fridays:

1. Marketing the KONO District

2. Small Business Incubation

3. Non-Profit Connector

4. Community Engagement

5. Platform for Performers and Organizations Working with ​At-Risk Youth

6. Job Creation

7. Crime Reduction

Thank you to all past and present sponsors!

Testimonials

From Attendees

"The first day we arrived [to Oakland] y’all were having your event, & it just made my family feel so welcomed & we loved seeing so many black families & black business owners! I try to come down every year to make y’all’s event. Thank you for all you do for the community!"

- Landy G. (via Instagram)

"Showcases local Oakland talent, Oakland food and the art galleries nearby the event allow you to round off the night with some great art viewing (in addition to the art to found at First Friday)."

- Jefferson P. (attendee via Google Reviews)

"The food options are great, the music and the energy is incomparable. It feels like the bay area got together for a big block party".

-Anonymous via Attendee Satisfaction Survey, 2017

From Vendors

"First Fridays is a launching pad. [..] I've gotten hundreds if not, thousands of eyeballs on my business that I would not have had could it not be for First Friday"

-Jerry of Ayaba Wines

"As a vendor I have made enough money in one night to pay my rent! I love the huge crowd it brings each month, diverse group of people, the different talented performing artists and vendors!"

-Anonymous via Oakland First Fridays Vendor Survey, 2018

"Being able to come and showcase whether it's their talent, their food, their space on a consistent basis in the heart of Oakland, makes it [First Friday] a unique venue. But really I think what people come to Oakland to celebrate is the culture and I believe First Friday sums that up in a one stop shop.

-Justin Ford of Oakland's Own

From Brick and Mortar Businesses in KONO

Oakland First Fridays Brick and Mortar Business Survey, 2017

"I find it super helpful to my business to be open longer hours for first Fridays. I usual ​triple/quadruple my sales during first Friday thanks to the heavy foot traffic".